Spedian’s easy-to-remove, reusable van graphics are heating up the comms campaign for leading liquefied petroleum gas (LPG) supplier Flogas Britain.
Following a successful trial, Flogas selected Spedian’s innovative panels to showcase its branding across its 150-strong cylinder fleet, as well as high-impact, targeted promotional campaigns.
Unlike other vehicle systems, Spedian is quick to apply and graphics can be simply removed, rolled up and stored for later re-use – making it ideal for seasonal or reoccurring campaigns.
This made it the perfect choice for Flogas, which has a varied promotional programme throughout the year – from BBQs and outdoor catering in the summer to portable home heater packages and Christmas street food markets in winter.
“The beauty of Spedian’s graphics is that we’re able to quickly and easily change our marketing messages as and when we need to – all with minimal fuss or downtime,” says Stephen Moir, Flogas Fleet Manager.
“We were previously using stickers on plastic or aluminium panels, so we were extremely keen to find a new solution – one that took far less time to install but also avoided adding any unwelcome weight to vehicles.
“Thanks to the new lightweight system, changing panels is now a straightforward 15-20 minute job. This means we can limit the time vehicles are off the road and keep costs to an absolute minimum.”
The Spedian system requires no nuts, bolts, rivets or aluminium and is also frameless – so doesn’t take up any additional space on the vehicle. Graphics can be easily removed without any damage, and changing campaigns is straightforward and stress-free.
Adds Stephen: “Our fleet is the ideal medium to communicate our messaging so it’s important that we make the most of the marketing opportunity. We’ve been incredibly impressed with Spedian, and with their help we’ve been able to find an excellent way to keep our vehicles on-message consistently and cost-effectively.”
The new Spedian graphics will initially appear on Flogas vehicles both in Scotland and the north of England. They will then be rolled out across the company’s full fleet in the coming months.
