Debenhams has renewed its multi-million pound contract with delivery firm, DHL, in order to support its long-term omnichannel growth strategy.
The 20 year deal with DHL, who will provide warehousing and distribution, has been extended a further five years.
DHL will manage Debenhams’ stock to support its online, Click and Collect and store replenishment requirements. Fast replenishment to 166 stores nationwide means Debenhams will have the correct stock delivered to the right store in line with real-time purchasing trends, rather than through forecasts.
The supply of stock will be managed from three omnichannel distribution centres and will result in leaner stock holdings; while more effective transport planning is expected to increase efficiency and reduce empty mileage.
Michael George, director of logistics at Debenhams, said: “For the past two decades DHL has delivered a quality supply chain solution to Debenhams and we are confident that it will continue to do so over the next five years
“With its breadth of capability and experience in delivering strategic change, DHL is well positioned to support Debenhams’ ambitions in the years ahead.”
